Glasgow innovators sign deal with Ferrari design house

The ULS is part of a consortium chosen to develop advanced visualisation technology in partnership with the Italian design agency famed for styling products for names such as Indesit, Samsung and Maserati as well as Ferrari.

Based in the Lighthouse in Glasgow city centre, the Scottish Enterprise Glasgow backed organisation is one of six European partners involved in the three million Euro ‘Maximus’ project.

ULS’s role in the three year deal is to test and evaluate the finished technology. Technical director, Don McIntyre said:

“This type of technology will revolutionise the way cars are designed and, given their reputation, Ital clearly wants to be one of the first to take advantage of it. It gives car designers the opportunity to lift their work off the drawing board and project it into life size animated models through the use of a 3-D headset. This technology is so advanced your eyes really are fooled into thinking you are looking at a real car.

“This gives car designers the chance to see in a real life situation what the finished product will look like in a way that’s never been possible before.

“This link up with one of the world’s top design houses is a great endorsement for the standard of innovation going on in the city at the moment.”

The ULS is a £1 million initiative to equip people in Glasgow with the type of new technology skills that will be needed in the future.

SE Glasgow’s director of skills and learning Stephanie Young said:

“The Urban Learning Space is fast developing an international reputation as critical partner in innovative multinational technology. Deals like this help reinforce Glasgow’s changing image as a city economy built on knowledge, innovation and creative thought.”