Par Equity and SIB exit deltaDNA following sale to Unity Technologies

Founded in 2010 by data-mining expert Mark Robinson and games industry veterans Tim Christian and Chris Wright, deltaDNA specialises in producing real-time, actionable insights into player behaviour for some of the world’s largest gaming companies.

Unity Technologies is a video game software development company based in San Francisco, California. The two companies are long-time collaborators and it is expected that the combination of their businesses will create a range of services that will ultimately make games more appealing to gamers.

Par Equity led a series of investment rounds in deltaDNA between 2013 and 2016, deploying capital from its EIS Fund and the Par Syndicate, an investor network co-ordinated by Par Equity. SIB was a significant participant in these investment rounds.

Paul Munn, Partner, Par Equity, said: “This is the classic business story of selling shovels to gold miners. If you can offer an incredibly valuable, highly specialist service to companies in a rapidly growing market, you have the potential for a very successful business of your own. That’s exactly what the excellent team at deltaDNA have built.

Kerry Sharp, Director, SIB, said: “deltaDNA has created a truly unique proposition by marrying two components of the digital economy where Scotland excels, gaming and data literacy, so it’s no surprise to see a company of Unity’s standing welcome the business into its fold. Having supported deltaDNA’s growth, we’re excited to see how it continues to flourish as part of Unity’s global family.”

Mark Robinson, CEO, deltaDNA, said: “Our player-first philosophy is the basis for the business, but without the consistent belief and backing of our investors, deltaDNA would have remained an idea. Over years of close collaboration, we’ve turned that idea into a cutting-edge business with unique technology. The future is hugely exciting, but only because of the work that got us here.

“Our recent growth provided us with both opportunities and hurdles to overcome. A deltaDNA backed by Unity does everything better and more efficiently. We’ll reach goals faster and we’ll shine brighter as a leading light of the industry.”