Scottish Enterprise helps north-east businesses create buyers in difficult markets

The next event in the North East takes place at the Thistle Aberdeen Altens Hotel in Aberdeen on the 23 April 2009. ‘Creating Buyers in Difficult Markets’ focuses on how to gain that competitive edge as times get tougher. The event will focus on how do stand out from the crowd by marketing well and selling even better.

Sara Budge, Director of Company Growth, Innovation and Commercialisation at Scottish Enterprise said “This event provides a unique opportunity for local North East businesses to gain first hand advice and practical guidance from industry experts. It will allow companies to share their experiences, inspire and encourage each other and drive forward enterprise.

“Now more than ever, we need to tap into examples of new ways of thinking and innovative methods of approach to selling and marketing. Companies that continually try out new ideas retain their competitive advantage and that’s something that we want to encourage in all Scottish businesses – large or small, start-up or established.”

Speakers at the event include:

Johnny Leach, CEO of Winning Pitch Plc

Winning Pitch Plc is an award-winning business that helps companies increase their sales. They focus on building high performance individuals and organisations to achieve profitable breakthroughs in revenue performance.

They deliver practical, high impact solutions that are proven to create sustainable growth in sales and business development performance. Johnny is passionate about sales and has helped hundreds of companies increase their pipeline and sales conversions.  

Russell Ferguson, Managing Director of RFM

Russell started RFM twenty-three years ago. He has a fearsome reputation for offering practical, no nonsense advice to organisations across the UK and instilling cost effective marketing practices throughout organisations.

Up to four delegates per company are welcome and the event is free to attend for all businesses across the region.

Find details and event booking information or call us on 0800 141 2128

The event is part of a programme of activity that Scottish Enterprise is running to help companies understand the support available to meet their business challenges and capitalise on new opportunities for growth that still exist. The campaign, Now’s the time to ask, invites businesses to challenge Scottish Enterprise with their business issues while providing them with practical advice and insight on a range of topics, from leadership skills and sales and marketing techniques to business innovation and finance.